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Victoria Black

Professional Status

Employed
Open to opportunities

Contact

About Me

While I have a good understanding of digital product implementation and delivery, my passion lies in connecting the Club with fans and working with great people to do this.

Innovation, product delivery, user design and experience, deliver what the fans need (off the pitch!). The Club benefits through commercial benefits, brand awareness, engagement or just a fun factor!

As a communicative, hardworking and enthusiastic individual, I deliver Product through agile development and responsibilities, delivering to deadlines and working through problems to find realistic solutions.

I pride myself on leading by example. I like to get stuck in, using the data, tools and team skills available to do great things!

Experience

Platform Product Manager

Manchester City FC
Since February 2018
Responsibilities completed
  • I manage the mancity.com website and it's platform backlog and features for fans and editors. After identifying that our current systems aren't up to the job, I've been working with key internal stakeholders and fans to improve the digital platform, appearance and speed.
    I organise meetings and workshops with stakeholders at multiple levels - the content team up and senior stakeholders. It is implemented through the management of developers (in Europe and London), internal developer and designer - this makes up the Platform Squad.
  • We monitor stats and data to allow us to better engage audiences and extend brand reach, improve our channel valuation (through ad inventory, sponsorship and viewability) and give us the tools to implement our content across all our channels and CRM.
  • Support weekly team resourcing, manage the programme of work and associated projects that the team are working on are delivered to a high quality and we as a team hit relevant deadlines and objectives.
  • Manage the Platform budget, contracts and suppliers. Ensure we are receiving value and not a 'City' tax.
  • Ensure that the team are aware of developments throughout the Club, organise team workshopping days, show and tells and mentor junior members of the team.
  • Continue to foster content syndication to reach new audiences through the product lifecycle.
  • Delivered new Homepage - increasing page views per user and reducing bounce rate.
  • Chats and Drinks - I organise a monthly event for our marketing and media team (usually 40+attendees) - beers and lightning talk in our Manchester studio - this keep our wider team aware of progress and cool stuff going on in the team.