While I have a solid understanding of digital product implementation and delivery, my passion lies in promoting the Manchester City brand and connecting the Club with it's fans.
Innovation, product delivery, user design and experience, deliver what the fans need (off the pitch!). The Club benefits through commercial benefits, brand awareness, engagement or just a fun factor! It's about making the most of that emotional connection with the Club they love.
As a communicative, hardworking and enthusiastic individual, I deliver Product through agile development and responsibilities, delivering to deadlines and working through problems to find realistic solutions.
I pride myself on leading by example. I like to get stuck in, using the data, tools and team skills available to do great things!
I manage the mancity.com website and it's platform backlog and features for fans and editors. I work with our content teams, marketing and CRM to promote, build and engage with new and existing fans.
We monitor stats and data to allow us to better engage audiences and extend brand reach, improve our channel valuation (through ad inventory, sponsorship and viewability) and give us the tools to implement our content across all our channels and CRM.
Support weekly team resourcing, manage the programme of work and associated projects that the team are working on are delivered to a high quality and we as a team hit relevant deadlines and objectives.
Manage the Platform budget, contracts and suppliers. Ensure we are receiving value and not a 'City' tax.
Ensure that the team are aware of developments throughout the Club, organise team workshopping days, show and tells and mentor junior members of the team.
Continue to foster content syndication to reach new audiences through the product lifecycle, basically spreading the word!
Delivered new Homepage - increasing page views per user and reducing bounce rate.
Delivered new Fixtures page, creating a more efficient process for editors and better experience for the fans.
Chats and Drinks - I organise a monthly event for our marketing and media team (usually 40+attendees) - beers and lightning talk in our Manchester studio - this keep our wider team aware of progress and cool stuff going on in the team.
I work with all levels throughout the Club and I'm comfortable speaking to board members, managers and executives.