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Victoria Black

Professional Status

Open to opportunities


About Me

While I have a good understanding of digital product implementation and delivery, my passion lies in connecting the Club with fans and working with great people to do this.

Innovation, product delivery, user design and experience, deliver what the fans need (off the pitch!). The Club benefits through commercial benefits, brand awareness, engagement or just a fun factor!

As a communicative, hardworking and enthusiastic individual, I deliver Product through agile development and responsibilities, delivering to deadlines and working through problems to find realistic solutions.

I pride myself on leading by example. I like to get stuck in, using the data, tools and team skills available to do great things!


Product Optimisation Manager

Manchester City FC
July 2016 to June 2017
Responsibilities completed
  • Developed content distribution and search optimisation strategy. Then implemented it with help from developers and content teams to increase organic traffic from 21% at launch to now 47%.
    Manchester City brand panel now displayed when you search 'city'.
  • Implemented Google AMP, Instant articles and Apple News channel to improve content distribution and fan touch points. Getting more eyeballs on our content.
    This created an additional 200k weekly article views from these channels.
  • Implemented Google Posts which deliver an additional 2m weekly impressions and interaction rates of up to 30% from branded search terms. This was implemented in my own time.
  • Trained the content team and began several workshops to ensure search and fan discovery is kept front of mind.
  • Continued to refine schema to improve the organic reach of our content through a backlog of development and content changes. Monitoring results in google analytics and MOZ. Domain ranking has improved from 65 to now 78.
  • Supported the Club's second #Hackathon to work with individuals and teams to produce new approaches to common issues facing fans and the Club.
  • Manage contractors to provide additional resource when required.