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Victoria Black

Victoria Black

Platform Product Manager at Manchester City FC

Employed Open to opportunities
Innovation, platform design and delivery, user and editorial experience, enable us to deliver what the fans need (off the pitch at least!).

Product Managers are able to deliver better products through robust services delivered by the Platform. The Editors have a better experience and are able to deliver content more efficiently and in turn, the Club benefits through commercial partnerships, brand awareness, engagement or just a fun factor for fans.

As a communicative, hardworking and enthusiastic individual, I deliver our Platform Product through agile and kanban development with offshore providers, internal developer and freelance design and UX.

I pride myself on leading by example. I like to get stuck in, using the data, tools and team skills available to do great things!
  • Homepage redesign made following fan focus groups and online feedback. This has improved fan retention and acquisition through improved load speeds, increased content displayed and deeper linking.
    Thus improving commercial value in the site through sponsorship activities and advertising.
  • Delivered multiple campaign pages in conjunction with the Marketing team to promote and advertise key events globally.
  • Improved site performance, worked to identify quick wins and longer-term changes with our supplier. The page size is now down 67% and homepage loading down 64%.
  • Manage the Digital team budget.
  • Built the Digital Team intranet pages and Medium blog to ensure the team are confident discussing their work internally and externally within the industry.
  • Working with stakeholders and fans to define the requirements of a new homepage, matchday centre and site in general. This has led to a whole review of our technology and infrastructure in order to support a broader vision of our digital product moving forward.
  • Working with new supplier to help set up and enforce ways of working from team communication to tools, standards and stakeholder feedback.
  • Working with the digital team to promote our work internally and externally, utilise existing intranets, speaking at events and blogging. Attempting to engender a sense of pride in what is being delivered.
  • Support the content team on match days to understand their pain points with the systems they use. Working with them to reduce the number of systems, test new features and iterate.