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Victoria Black

Victoria Black

Platform Product Manager at Manchester City FC

Employed Open to opportunities
While I have a solid understanding of digital product implementation and delivery, my passion lies in promoting the Manchester City brand and connecting the Club with it's fans.

Innovation, product delivery, user design and experience, deliver what the fans need (off the pitch!). The Club benefits through commercial benefits, brand awareness, engagement or just a fun factor! It's about making the most of that emotional connection with the Club they love.

As a communicative, hardworking and enthusiastic individual, I deliver Product through agile development and responsibilities, delivering to deadlines and working through problems to find realistic solutions.

I pride myself on leading by example. I like to get stuck in, using the data, tools and team skills available to do great things!
  • Homepage redesign made following fan focus groups and online feedback. This has improved fan retention and acquisition through improved load speeds, increased content displayed and deeper linking.
    Thus improving commercial value in the site through sponsorship activities and advertising.
  • Delivered multiple campaign pages in conjunction with the Marketing team to promote and advertise key events globally.
  • Improved site performance, worked to identify quick wins and longer-term changes with our supplier. The page size is now down 67% and homepage loading down 64%.
  • Manage the Digital team budget.
  • Built the Digital Team intranet pages and Medium blog to ensure the team are confident discussing their work internally and externally within the industry.
Detailed Description
  • Working with stakeholders and fans to define the requirements of a new homepage, matchday centre and site in general. This has led to a whole review of our technology and infrastructure in order to support a broader vision of our digital product moving forward.
  • Working with new supplier to help set up and enforce ways of working from team communication to tools, standards and stakeholder feedback.
  • Working with the digital team to promote our work internally and externally, utilise existing intranets, speaking at events and blogging. Attempting to engender a sense of pride in what is being delivered.
  • Support the content team on match days to understand their pain points with the systems they use. Working with them to reduce the number of systems, test new features and iterate.